Athlete Support

Meet Our Founder
Barrie Wells

IMG help serve up a winner for Box4Kids!

Box4Kids were treated to brilliant views at the Statoil Masters Tennis in one of the Capitals most iconic venues, the Royal Albert Hall.

The Statoil Masters Tennis is a unique opportunity to relive the rivalries from some of the greatest tennis legends of all time with the likes of Tim Henman and Andy Roddick competing for the Masters title this year.

Three young tennis fans who are all coping with various illnesses and are currently receiving treatment at various hospitals in London, were able to remove the reminder of hospitals and appointments and replace it with watching the eventual winner of the tour and 2007 Olympic Gold medalist; Fernando Gonzalez beat Thomas Enqvist in 2 straight sets. 

The children enjoyed the day with a chosen guest and also had the pleasure of watching the 2007 Wimbledon mixed double Champion Jamie Murray, and former British Davis Cup player Ross Hutchins win their round in the doubles.

Parent, Donna Henry said;

"We would like to say a big THANK YOU for our first tennis experience at The Royal Albert Hall. You are a blessing and long may you continue to offer children from all walks of life the opportunity to experience, engage in and attend sporting events.”

With huge thanks to IMG for donating their box to Box4Kids.

Ultimate VIP experince for five deserving LCFC fans!

Box 4 Kids provided five young avid Leicester City fans who are all undergoing treatment for cancer with a well deserved VIP style experience in an executive box at Leicester City football club on Saturday.

The VIP box at Leicester City Football Club was generously donated to the Wells Sports Foundation by Caesars entertainment UK for the game against Sunderland on Saturday to host one of our unique Box 4 Kids events. It was unfortunate that no goals were scored during the 90 minute match, however, this certainly did not dampen the mood amongst the deserving children in the box, who cheered for their beloved Leicester City FC up until the very last minute.
The five youngsters were each able to bring along one guest to the Box 4 Kids event on Saturday, and all received the VIP treatment right from the very start. The children, guests and our Box 4 Kids hosts Tony and Marlene enjoyed a delicious three course meal and drinks before eagerly awaiting the kick off at 3pm. Leicester City did a great job in making the day special for children by arranging for their club mascot, Filbert Fox, to come and meet everyone, as well as providing the children with goody bags filled with sweet treats and Leicester City FC merchandise.
One parent explained how his 15 year old son, who was diagnosed with thyroid cancer in September 2014, was ‘in his element' during his time in the box at King Power Stadium. The 15 year old, who is determined to make it to a grade 1 professional football referee, was really appreciative of the VIP experience organised by the Wells Sports Foundation. The father added that the opportunity to share stories with other parents and young people in a similar position to them left his son feeling ‘much more at ease about the next path of his treatment'.
The Wells Sports Foundation is continuing to grow with more box holders coming forward to give up their box for a game or entertainment event. If you have a box and would like to work with The Wells Sports Foundation to help more children enjoy days like this then please get in touch with us.

Katarina helps to host Box 4 Kids

Barrie Wells and guest host Katarina Johnson-Thompson provided three seriously ill children with a VIP experience watching LFC play Chelsea in an executive box on Saturday.

The executive box at Anfield, which Barrie uses purely for our unique ‘Box 4 Kids’ scheme, was filled with three excited young LFC supporters last weekend eagerly awaiting for the match against Chelsea to kick off. Before watching the game the children and their guests were treated to a delicious three course meal in the comfort and amazing views that the executive box has to offer.

Liverpool athlete Katarina Johnson-Thompson, who represented Great Britain in the Heptathlon in London 2012 Olympic Games, was also at the box to help support Box 4 Kids and host the event. Katarina, who is also a huge LFC supporter, may have been disappointed with the 2-1 result, but nevertheless took pleasure in helping the children to enjoy their once-in-a-life-time experience at the game.

The Wells Sports Foundation aims to enrich the lives of seriously ill children through sport and entertainment with our Box 4 Kids Initiative. Thescheme iscontinuing to grow with many more box holders coming forward to give up their box for an event and work alongside the Wells Sports Foundation to help more children and a guest enjoy a much deserved treat.

Seriously ill children get the VIP treatment through Box 4 Kids last weekend

Through our unique Box 4 Kids initiative, the Wells Sports Foundation hosted two different Box 4 Kids events last weekend, providing very deserving young children with an unforgettable experience watching their favourite sports teams play at Alliance Park and King Power Stadium in true VIP style.

The children who attended the Saracens Vs Harlequins game on Sunday 2nd November have all been through an extremely tough time during their childhood, undergoing various treatments for different forms of cancer and heart conditions, and so Box 4 Kids provided these children and their families with a well and truly deserved VIP experience for them to treasure forever. We work in partnership with hospitals across the country, however for this particular game; the children attending were all patients from either, Great Ormond Street Children's Hospital, Evelina Children's Hospital and The Royal Marsden. With huge thanks to Allianz who donated their box, helping to make all of this possible.
Despite the trauma these children and their families have fought through in recent years, the Saracens 25 - 20 victory against Harlequins certainly gave them something to smile about. The host of the event, Bob Schofield, explained how he felt humbled by the children's ability to get on with their lives despite their health set backs. Bob went on to describe the children as ‘examples to many who fail to cope with even minor disruptions to their lives'.
But that was not it, as we were also able to treat several more patients from the Royal Leicester Infirmary to watch Leicester City play West Bromwich Albion on Saturday 1st November. Caesars Entertainment generously donated their box at Leicester for Box 4 Kids which is always a fantastic VIP treat with great hospitality. Six children who are currently undergoing treatment for illnesses such as, T.Cell Lymphoma and Leukaemia at The Royal Leicester Infirmary enjoyed a delicious three course meal from the comfort and amazing views that the executive box has to offer, whilst also receiving a visit from club mascot Filbert Fox, along with goody bags filled with Leicester City merchandise and other sweet treats.
Although the team didn't come away with the win, Box 4 Kids was certainly a huge success with everyone thoroughly enjoying the day. Contact us if you want to help more children enjoy days like these by donating a box to the Wells Sports Foundation.

Barrie bags Best Charity at the Corporate Awards

The incredible hard work that Barrie Wells and the team at the Wells Sports Foundation have put into developing Box 4 Kids was recognised at the Corporate Engagement awards on Tuesday 28th October with Barrie Wells picking up two golds and a bronze.

The Foundation was awarded ‘Best Charity, NFP (not for profit) programme and ‘Best Sports and Leisure programme’ for the Box 4 Kids initiative, along with picking up bronze for ‘Best pro bono work for charitable, social or ethical cause.’

The awards are the UK’s only dedicated celebration of partnerships, sponsorship's and corporate social responsibility and we came top of the table with our brilliant Box 4 Kids programme that helps to inspire businesses to work together for the benefit of seriously ill children.  Presented by Ade Adepitan, television presenter and Paralympic basketball medallist.

Barrie attended the awards with Goldie Sayers, 3 time Olympian and Javelin British record holder. Barrie comments:

‘To win these awards in a field that included the likes of KPMG and WPP is a complete honour. For the team at the Wells Sports Foundation, every day is a reward in working with such supportive partners donating their Boxes for the sole benefit of such deserving children to become true VIPs for the day. We celebrate these awards and accept them on behalf of all our corporate partners and the many children who have benefitted from their kindness.’

Box 4 Kids started in 2009 when Barrie purchased an executive box at Anfield solely for the use of seriously ill children to enjoy a VIP experience and watch the match in style with a loved one.

Box 4 Kids has now span across 6 different sports including; Premier League Football, Rugby League, Rugby Union, Cricket, Tennis and Formula One.

We also have regular boxes at Wembley, along with the inclusion of none sporting entertainment venues such as the O2, the Royal Albert Hall and Manchester Phones 4 U Arena.

This couldn't be possible without the help of our partners who kindly give up their boxes for the day. Yet we are keen to keep growing and want to help more children who are battling very tough illnesses enjoy these special days out! So please get in touch if you would like to work with the Wells Sports Foundation by donating a box for the day.

Athlete Support

Since 2009 Barrie has helped fund 22 of Britain’s best athletes, including Jessica Ennis, Beth Tweddle, Dai Greene, Holly Bleasdale and Jenny Meadows. Find Out More »


Take a look at some of our photos of the athletes, Box 4 Kids and Athletes 4 Schools.
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